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Promote Individuality
We are driven by our belief that everyone has their own style and you should wear a style that amplifies your uniqueness. Our products were sourced with care to help you look good and feel good because your self-confidence will inspire confidence in others. So just “Wear it Your Way” and let your style do the talking!
Uplift and Empower Women
It’s important for women to be financially independent. Let’s face it, Beyouties, being financially independent gives you a kind of freedom. It doesn’t just offer a sense of security, it gives you authority to make financial decisions for yourself, too.
Build Better Relationships
To build better relationships with others, firstly, you need to form and create a healthy relationship with yourself. It’s important to find your sense of purpose, to build your self-worth and improve self-love, and there’s no better way than allowing yourself the chance to gain economic empowerment and wearing styles that are just you
Promote Individuality
We are driven by our belief that everyone has their own style and you should wear a style that amplifies your uniqueness. Our products were sourced with care to help you look good and feel good because your self-confidence will inspire confidence in others. So just “Wear it Your Way” and let your style do the talking!
Uplift and Empower Women
It’s important for women to be financially independent. Let’s face it, Beyouties, being financially independent gives you a kind of freedom. It doesn’t just offer a sense of security, it gives you authority to make financial decisions for yourself, too.
Build Better Relationships
To build better relationships with others, firstly, you need to form and create a healthy relationship with yourself. It’s important to find your sense of purpose, to build your self-worth and improve self-love, and there’s no better way than allowing yourself the chance to gain economic empowerment and wearing styles that are just you
The JY Journey
It all started 15 years ago when I was in London. After attending trade fairs, a short holiday and all that, two weeks had gone by. Then I had an important function to attend but my grey hair was showing, and I had a lot of grey hair. To cover up, I decided to tie my hair, took a shawl and tied it
into a turban. It was sensational! Photographers were taking photographs, and they said “Wow, it was a new style, Jean!” They liked it, and it came out in the magazine.
I was really delighted because with such a simple action I could cover my grey hair. It was a solution to a problem that I had. That was how my journey started 15 years ago, and it has become my signature look to this day. So I went scouring the world, went to different factories looking for the ones that produce good materials. It becomes meaningful when I am able to transform women, especially ordinary women to look extraordinary in minutes
